WOW! World of Organic Wines is an area at Vinexpo entirely dedicated to the international organic and biodynamic wine market.
WOW! is part of Vinexpo’s commitment to opening the show to smaller wine-makers, enabling the exhibitors to get involved in a major international event.
Situated at the heart of the show, the area features a design concept centred on tasting tables to reflect the values of these artisan wine-makers. The WOW! Universe is immediately recognisable from its prime location and dedicated signage, making it an unmissable stop for buyers.
Having made its debut at Vinexpo Bordeaux 2017, at the last edition in May 2019, the concept drew 150 organic wine producers representing 10 different nationalities. And visitor numbers doubled: WOW! was immediately welcomed by a large number of importers, sommeliers and wine merchants seeking a clearly-defined organic offer to meet the needs of this booming market.