By Vinexpo

Be Spirits is an event within an event. This area dedicated to spirits is located right at the heart of the show.

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For the first time, Vinexpo is bringing together the spirits and mixology sectors in an innovative 360° concept, with its own identity and setting. The Infinite Bar will be the hub of the area: 24 mixologists coming from the most prestigious bars and hotels in Paris will put the art of cocktail in the spotlight. 

The event welcomes professionals from across the industry: importers, distributors, major buyers, specialist media, bloggers, specifiers, major e-commerce brands such as Alibaba, travel retail, restaurant chains, duty free, etc.

You will have the chance to discover new spirits and complete your offer; to ride the trend of premium & craft and develop your expertise with our masterclasses and conferences; to meet Europe’s greatest mixologists and to try stunning cocktails on the Infinite Bar.

Be Spirits is a unique experience – don’t miss out!

Discover the BE SPIRITS exhibitors list 2020


Imagine a bar the length of an Olympic-sized swimming pool… Along a 40-metre stretch, 20 bars will be showcasing craft brands and mixology, making this unmissable space the hub of Be Spirits!

A meeting place for bartenders and brands, this area will faithfully reproduce the world of bars: each section of the bar will be sponsored by a Parisian hotel or bar and hosted by their mixologist. This is an opportunity for famous and growing brands alike to showcase their products and promote them in an exceptional setting. It also promises a unique experience for visitors! The Infinite Bar will promote interaction between the diverse actors in the sector.

A map will show the Parisian locations of the bars. The immersive daytime experience at the show will continue into the evening at these bars in central Paris. Strongly anchored in its local territory, the Infinite Bar will be a showcase for current and future trends in the world of spirits. This breakthrough concept aims to illustrate new consumption trends and patterns by providing a platform for current and future industry players.

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